Better Late Than Early – Guest Post by Elle Newmark

The issue of my age came up shortly after Simon and Schuster bought my novel, The Book of Unholy Mischief. After I sent my agent an overly-excited email, she asked, “How old are you?’

OMG, should I lie?
No.
I shot back, “I’m sixty. Is that a problem?”

My agent is younger than my children, and I wanted to fit in.

I considered emergency plastic surgery—a facelift? Liposuction? A chin implant?

After I calmed down, I realized I needed to be exactly where I was in life to write the book I wrote. I had panicked because, frankly, I’m shocked to be over sixty. I feel like I’m thirty-five, only smarter. For forty years I wrote and collected rejections—and I have the emotional hide of an armadillo to prove it—but I also lived.

I’ve had jobs, marriages, lovers, friends, children and grandchildren. I’ve traveled and lived in on two continents. I’ve survived divorce, single parenthood, life-threatening illness, and even teenagers. And through all those heaving life experiences, I wrote and wrote without ever publishing a word.

By fifty-five I had an epic collection of rejection letters, but I couldn’t stop writing. I needed to write. At fifty-six, I finished my third novel, and I remember the surge of elation when that book caught the attention of a reputable agent who said, “This is a gold mine.” It was finally happening!

Then it didn’t.

After six houses rejected it, my book was dead and I couldn’t get another agent. One black day, I accepted that my work would never be published. It was crushing, and I spent weeks wallowing in the tragedy of my crucified ego.

On my 60th birthday, I sulked on the sofa in rumpled pajamas and ate cold pizza. Then I got angry. By following the rules, I’d given away control of my destiny, and those I gave it to shrugged and gave it back.

Fine. I’d do it myself. I’d take the humble route of self-publishing, because I thought just holding my book in my hands would be enough. I risked money, went through endless edits, and risked more money. Finally, my literary baby made its debut to a shrieking silence and a riot of apathy.

Friends and family bought a few copies, and the book languished on Amazon. That’s when I understood that it wasn’t only about holding a book but knowing that other people, even strangers, were reading it. Damn!

One night, slumped in front of the TV, watching a glitzy book launch party on Sex and the City, I got an idea.

I gambled on a do-it-yourself website, spent thousands on an Internet marketing course, and threw a virtual book launch party. It would be designed to generate a surge of sales on Amazon and catapult me onto the bestseller list. But I needed to reach 500,000 people to make a few hundred sales. I don’t know 500,000 people; I needed partners.

I brazenly asked droves of website owners to participate in my promotion. I sent letters, homemade cookies, and signed books marked on the page where those cookies appear in the novel. The cookies are called bones of the dead and so, with an aching back, I spent long days at kitchen counter, shaping bone cookies —fifteen hundred of them.

I blogged and talked up my book on message boards. I got a few Internet partners, baked more cookies, begged, pleaded, flattered, cajoled, bargained and got more partners. In the end, I had enough support to reach 500,000 people. Yes! I would hit the Amazon bestseller list.

Two days before my virtual party, my son said, “Mom, why not invite agents to your party?” Well, that would be a ballsy move indeed, but I figured I had nothing to lose. The night before the launch, I wrote personal invitations with a link to the party site to 400 agents.

By noon the next day, agents were clamoring to read my book. An editor from a major house flat out offered me a hardcover deal via e-mail. Agents asked me to overnight books to New York. Within 24 hours, I had offers from several impressive agencies—including William Morris, with whom I made an agreement at whiplash speed.

I did hit the Amazon bestseller list. Not that it mattered anymore.

It seemed all of New York was talking about The Book of Unholy Mischief, and two weeks after my virtual party, my book went to auction. Bidding was due to start at 11:00 a.m. EST, but at 8:00 a.m. my phone rang. My agent said, “Are you sitting down?” I said yes, though I wasn’t. She said, “Two book deal, Simon and Schuster.” Then I sat down.

In the following heady days, the foreign sales started. It was a global feeding frenzy. As of this writing The Book of Unholy Mischief will be published in a dozen languages.

The Book of Unholy Mischief was released in December 2008 in the United States and Canada. I went on a national book tour, then to Venice for the Italian launch, and on to London to meet my UK publisher and editor. It was every writer’s dream.

In all the excitement, I remembered a famous quote from Winston Churchill—With the sky over London littered with falling bombs and the city in rubble, the sixty-eight year old Churchill growled, “Never, never, never, never give up.”

I didn’t give up. That’s really all I did. I spent my life pursuing what I love, and every word I wrote was necessary to find my voice. And I honestly believe success is better later than earlier. Can you think of anything more depressing than peaking at the age of 25? Then what? Also, I feel profound gratitude that I probably wasn’t capable of twenty or thirty years ago. No question about it, being older makes it sweeter.

But here’s the ironic part: Now that I’m published, I see that the deepest satisfaction is in the writing itself. The greatest joy is not having other people reading my book; the greatest joy was writing it. Real success is finding something you love, and then doing it.

The Book of Unholy Mischief is a national bestseller, and my new book, The Sandalwood Tree, will be released early 2011 to an audience already waiting for it. And then I get to write another. Thankfully, I’m old enough to appreciate the hell out of that.

Read more about Elle Newmark and The Book of Unholy Mischief at www.ellenewmark.com/

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13 Responses to “Better Late Than Early – Guest Post by Elle Newmark”

  1. Christopher says:

    Sir Winston Churchill also said:
    ‎”Success is the ability to go from one failure to another with no loss of enthusiasm”.
    Great and motivating story!!

    • Penelope says:

      Christopher, Thanks for another great comment from one of the greatest statesmen of all times. He also had his share of failures and years in the shadows before his triumphant return in his sixties during WWII.

  2. Giulietta says:

    Elle, what a fabulous story for writers. Love what you did to promote your book. You took major, unique action out of love for your book.

    You gave me a great idea!

    Will check out your books.

    Thanks, Giulietta

  3. Martha says:

    Elle, Thank you. You don’t have to be a writer to get the message. You wrote it beautifully.

    Marty

  4. Sonia Marsh says:

    I think I need to practice a new cookie recipe. Just kidding. I met Elle a couple of years ago and thought she was amazing. It’s exciting to hear that how it can be done, and as long as there is passion, energy and commitment, we can reach our goals. Thanks Elle, and also Pennie for hosting this inspiring post. I shall send your article to FB and also a link to the SCWA (Southern California Writers Association) FB page where I am the meeting coordinator. Perhaps Elle would like to speak to our group of around 30-40 writers.

    • Penelope says:

      Sonia,
      Thanks for the plug from the Southern California Writers Association for Elle Newmark’s guest post. I’m glad that you got to meet her and find out what a lovely person she is. This week, she has a killing deadline for her second novel, but she still found the time for this guest post.

  5. Arthur M.C. says:

    Elle, Inspiring post. Like the quote from Winston Churchill. May it motivate many of us not to give up when we reach middle-age. Quite the reverse. That’s the time to get going again.

  6. Oh my! What an amazing story! I had an experience too that opened my eyes wide. I worked on my memoir, BREAKING THE CODE – A DAUGHTER’S JOURNEY INTO HER FATHER’S SECRET WAR for the better part of ten years. My father had given me over 400 pages of letters he wrote during WWII and I began by transcribing them. The story was revealed slowly as he was suffering from PTSD. But when it came time to submit it to agents and publishers, it seemed that nobody understood the book or how important it was. It seemed that New York had no place for the story of an 89-year old who had been a hero, a secret code-breaker.

    Well, I had a revelation at that conference. Like you, I decided that no matter what, I was going to see my book published. I got really excited about self-publishing it. There was freedom in that realization–that one way or another, my book would be published. And then it happened.

    The editor that asked me to send him the first 50-pages skipped all protocol and enthusiastically offered me a contract. I am at the beginning of this process and I am amazed by the whole thing.

    I love your blog and your story. Just amazing! ~Karen

    • Penelope says:

      Karen,

      I’m so glad to hear that your grandfather’s story, Breaking the Code – A Daughter’s Journey into Her Father’s Secret, is going to be published. It is sad to think that there are so many great stories out there like this one that will never be told. Congratulations on your perseverance that made this happen. Keep in touch and let me know how this goes.

  7. Hocam says:

    Wow, just goes to show what determination can do. You made your dream a reality. Inspiring. I have to say the book title has caught my attention. I’ll be popping over to Amazon to check it out.

  8. WOW! I am SOO glad you shared this post with me, Pennie! What an amazing story of persistence and determination!! This story hits home because she used social media to her advantage. That quote from Winston Churchill is one of my favorites, but I only now know what it truly means to never give up. Thank you so much for sharing this!!

    • Penelope says:

      Yes, Samantha, Elle was a real inspiration for those of us who knew her and also for many who did through her writing. She not only fulfilled her dream of becoming a published author but also made it in a big way. Unfortunately, her terminal illness, while caused by a series of events/reasons, may also have been made worse due in part to the long hours that she spent every day editing her last book, “The Sandalwood Tree” which I highly recommend. It’s a truly fascinating story and she was a great writer.

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